Vision, Mission and Values

Helping everyday people get ahead

Based in Halifax, Nova Scotia, CUA is a community-based banking institution with 70-year history of helping everyday people get ahead with flexible products, personalized service and quick decisions. We deliver banking products and services with integrity and heart, helping our customers, friends and neighbours gain the knowledge and confidence necessary to reach their full financial potential.

Our Vision

To be Nova Scotia's most successful community banking institution.

Our Mission

Helping everyday people get ahead by delivering a "wow" banking experience.

Our Values

Core Value What Does It Mean To Us?
Integrity We are responsibly operated, secure, stable and have the highest standards in ethical behaviour. We are honest, trustworthy and believe in doing what is in the best interest of our members.
Caring We do what it takes to make members feel valued and important, including going above and beyond to make a dream a reality, to solve a problem, to be empathetic, non-judgemental, and to invest in a member's success by being responsive to their needs. 
Accountability We are accountable to deliver on our roles to enable the collective success of CUA and our members. Our team members have a strong sense of ownership for their job and take pride in performing well and meeting commitments. We take responsibility for our work and actions and own any problem in front of us until we have a solution.
Thinking Big
We are innovative in all of our activities to leverage our strengths and manage our challenges. We are creative and think outside the box, especially to enhance member experience. Continuous improvement is done to strengthen our team members and company as a whole.

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Supporting our community

CUA is proud to be a strong contributor to our community. Learn about our current programs and initiatives.