Redefining Prosperity

With the New Year underway, I hope you’re looking forward with optimism and a sense of possibility. While the topic of resolution-making is always popular following the holiday season, I’ve been reflecting on the wish for health, happiness and prosperity. Whether you are one of the 8 in 10 Canadians who made a resolution for 2021, or if you are still envisioning your best-self goals for 2021, I encourage you to read on.

The biggest difference between a wish and a goal is having a plan you’re confident in. Sustainable results in any of these areas takes consistent and deliberate effort over time, especially when it comes to finances. This year, I encourage you to consider a new vision for success: financial health. The term is not defined by the balance in our account, but rather by balancing how we spend, save, borrow and plan for the future. In other words, the best way to define a someday goal is by focusing on everyday actions. Regardless of what it is, choosing a specific goal that is measurable, attainable, realistic and timely is not only smart, it offers every chance of being resilient in the face of change and uncertainty.

At CUA, we want every member to play an active role in their finances. As the year unfolds, you will hear more from us on the topic of financial health and why we believe it matters to you and to our Province. I encourage you to stay connected with us as we continue to make investments that are making a difference for our members and communities. Earlier today, we launched this year’s $100,000 Community Investment Grant Program, that supports individuals, businesses and community organizations who are having a meaningful impact in our communities. Together, we are bringing life to the meaning of the better way to bank.

As always, I invite you to connect with a member of our team online, by phone at 902.492.6500 or by emailing info@cua.com. On behalf of everyone at CUA, Happy New Year!